The host of a podcast I was listening to asked his guest to answer questions from viewers. And he prefixed it by saying this.

Don’t reply like you are preaching to an acquaintance or stranger. Answer as if you are giving advice to yourself.

I found this very interesting. Essentially the host was asking for advice with the application of context and experience instead of a garden-variety response that could be applied to most people. The latter is what is done most often, however, it is also the kind to have least impact. A middle-of-the-road answer is neither illuminating nor thought-provoking. On the contrary, advice that is rich in personal experience may be applicable only to a very small group of people, but where it is relatable, it leaves the most lasting impression.