Once a company has established its market fit and become profitable, what causes it to fail later? There can be multiple reasons but there is one common thread among several of them.

Human failings.

Fear. Ego. Arrogance. Complacency. Self righteousness. Bias. Greed. Hunger for power. Selfishness. Prejudice. Many many more.

Having these weaknesses is natural. It is part of being human. But we often dismiss them and concentrate too much on business and strategies, when what is actually needed are organisational-awareness and strong core values to counteract and anchor the institution and its people whenever these negative aspects rear their heads.

This is not something that can be done in a day, month, year. Nor is it a task that can ever be completed. It needs consistent repetition and reinforcement.

A company is made of people. They make or break the firm, more so than products or environment. Let’s not forget or worse, dismiss, the human quotient.