Humans make a large percentage of daily decisions ranging from personal grooming choices to major executive decisions based on intuition. Now we know that intuition also comes with bias and prejudice. How do we compartmentalize them?

A research study has identified a two step strategy for this.

• Grade the factors that impact the final result, qualitatively and quantitatively. This process makes us consciously deliberate on these aspects by analysing the data.
• Delay applying intuition until after this process. This reduces bias in the final “gut feeling”.

Intuition can be a powerful tool. It is a by-product of our life experiences and should not be ignored. Combining it with a data driven process allows us to harness this instinct’s benefits while minimizing its risks.